Twins Theory.All work

Hiring at scale

Client
Carelon Global Solutions
What we did
  • Brand positioning
  • Employer brand
  • Lead generation
  • Sports activations

A global healthcare operation landed in a new market needing 700 to 1,000 hires in under a year.

We built the positioning first and put the lead engine on top of it.

Campaigns ran in cycles, plus activations with the BSN — reaching people who weren't job hunting but were paying attention.

The problem was never hiring. It was existing.